Nonny de la Peña

Ready Player All? Virtual, Augmented and Mixed Realities

Charles Melcher, Nonny de la Peña, Colin Decker, Molly DeWolf Swenson, Brian Seth Hurst, Jake Zim

Industry leaders and investors from Sony Pictures, Within, and Immomatic discuss the transition of immersive media from a hardware-limited novelty to a mature sector projected to attract over $200 billion by 2021. The panel highlights a strategic pivot toward standalone hardware enabled by 5G and narrative innovations that guide audience attention, expanding applications from cinematic storytelling to critical uses in education, journalism, and healthcare. Despite persistent adoption barriers like headset weight and cost, experts emphasize an ethical responsibility to prioritize emotional connection and informed collaboration between storytellers and technologists.