Oskar Haugland

Epidemic Sound’s Oscar Höglund on the future of the music industry

Oscar Höglund, Clif Marriott, Oskar Haugland

Founded 15 years ago by Oskar Haugland, Epidemic Sound operates a B2B SaaS platform serving hundreds of thousands of customers by providing royalty-free music with 100% owned IP rights to cover approximately 20% of YouTube content. The company differentiates its economic model through a 50/50 revenue split with artists and utilizes a massive library of unencumbered data to train AI systems for track recommendation and adaptation, effectively democratizing production for creators ranging from individual influencers to Fortune 500 corporations. By leveraging daily feedback from 2.5 billion user interactions, the platform maintains a 92% gross margin while navigating industry shifts toward AI-driven content creation and converging media formats.