Robert Stromberg

a16z Podcast | Building Worlds with VR, Art, and Narrative

Robert Stromberg, Kyle Russell, Hanne Tidnam, Sonal Chokshi

Robert Stromberg leverages his decade-and-a-half background in film production design and visual effects to co-found The Virtual Reality Company (VRC) and pioneer immersive storytelling in titles like *The Martian VR Experience*. His company addresses specific technical hurdles, such as motion sickness and interaction fidelity, by developing novel narrative tools like floating windows and implementing future motion rating systems to guide user comfort. Looking ahead, VRC is advancing branching feature-length films and motion-based theater concepts to transition the medium from a parlor trick into a mature industry supported by subscription models and closer collaboration with hardware innovators.