Roger Federer

David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021

David Allemann, Roger Federer, Harry Stebbings

Founded in 2009 by Olivier Bernhard and two partners, ON Technology launched a revolutionary running shoe utilizing hollow Cloud elements to balance cushioning and responsiveness despite early retailer rejection. The company accelerated its trajectory from a Swiss startup to a global enterprise by securing a unique co-investment and design partnership with tennis legend Roger Federer in 2013 and successfully navigating a near-fatal production crisis through rapid supply chain restructuring. By prioritizing organic growth over venture capital and adhering to a philosophy of "form follows function," ON established itself as a profitable global brand with a core mission to ignite human spirits through movement.