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Ryan Wiggins

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  1. 20VC with Harry Stebbings50 min

    Ryan Wiggins: Scaling WhatsApp from 0-100M; How to Build a Growth Team; Mercury Neobank | E1016

    Ryan Wiggins, Harry Stebbings

    Ryan, a former Growth Marketing lead at Facebook and WhatsApp who now scales Mercury, outlines a holistic growth philosophy that prioritizes fixing retention leaks and identifying a single high-impact lever over executing numerous minor hacks. He advises founders to delay hiring growth teams until product-market fit is established, emphasizing that the first leader must be a strategic architect capable of building systems rather than a tactical executioner. Drawing from WhatsApp's experience of reaching 1.5 billion users without early A/B testing, Ryan argues that sustainable scaling relies on native product experiences and direct customer empathy rather than expensive ad formats or vanity metrics.