Seth Pierrepont
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- RAISE Summit19 min
Scale or Stall: The ICONIQ 2026 State of AI | Seth Pierrepont & Vivian Guo | RAISE Summit 2026
Iconic's May 2024 longitudinal survey of 305 AI executives reveals that legacy software firms now derive 33% of revenue from AI products, with gross margins projected to rise to 60% by 2027 as model orchestration optimizes costs. The data highlights a strategic pivot toward outcome-based pricing and agentic AI, where Anthropic's market share surged to 81% and companies plan to scale Forward Deployed Engineer roles to drive revenue rather than merely fill technical gaps. Looking ahead, organizations are redefining operational structures to prioritize deep verticals and agentic workflows, expecting AI spend to jump from 11% to 19% of total revenue while engineering productivity and FTE earnings nearly double through complete work redesign.