Sixt

AI Unleashed : Navigating the Future with Next Gen Applications | RAISE Summit 2024 | Paris

Tamara Brisk, Nicolas Guillon, Sixt, Jean-Paul, Francois Chollette, Arthur Kleinmann

At the RAISE Summit's "AI Unleashed" panel, industry leaders from Animage, X-Plane, and L'Oréal detailed the critical transition from generic generative AI tools to specialized, agentic applications capable of handling high-stakes industrial workflows. The discussion highlighted that while early models struggle with niche data and latency, second-generation systems must leverage proprietary datasets and human-in-the-loop verification to automate complex tasks such as public tender responses and personalized beauty diagnostics. Participants concluded that successful commercial adoption requires overcoming significant barriers including production costs, hallucination management, and workforce cultural resistance to redefine media creation and corporate efficiency.