Tam

The Rise of Sports Gambling in the US

Stephen Grambling, Liz, Tam

Goldman Sachs Research projects the US online sports betting market will reach $39 billion by 2033, driven by the post-PASPA legalization framework and a strategic convergence between media companies and gambling operators targeting users under 40. While the industry anticipates a 40% annual growth rate outpacing e-commerce, New York's proposed restrictive lottery model with over 50% taxation threatens to compress operator margins and potentially redirect consumers to offshore channels. Ultimately, the inclusion or exclusion of New York from the forecast marginally adjusts the total addressable market between $36 billion and $40 billion, underscoring the sector's substantial potential despite varying state-level regulatory risks.