Tara Hernandez O
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- Milken Institute28 min
Building a Brand in Midlife: A Conversation with Daphne Oz and Molly Sims | Global Conference 2026
Daphne Oz, Molly Sims, Loretta Lynch, Tara Hernandez O, Weronna Choi, Dorina Arellano Gonzalez Van Cleveen
At the 2026 Milken Global Conference, Molly Sims detailed her strategic expansion of WISE Beauty, a skincare brand securing $15 million in Series A funding to address the unmet needs of women aged 35 and older through a hero-focused product philosophy. Complementing the brand's growth with a rigorous "hire slowly, fire fast" culture and advanced AI integration for operational efficiency, Sims also launched her podcast *Lipstick on the Rim* to provide transparent industry insights outside traditional gatekeeping channels. Simultaneously, Daphne Oz introduced her *The Mothership* podcast to counter negative narratives about female misery, collectively positioning both entrepreneurs as key drivers in redefining the economic and emotional landscape for midlife women.