Toni Petersson

Toni Petersson, Chief Executive Officer of Oatly

Toni Petersson

Founded in 1993 by scientists including Rickard Östberg, Oatly transitioned from an ingredients supplier to a consumer brand under Tony Peterson's 2012 leadership to address the food industry's 30% contribution to global carbon emissions. The company strategically prioritizes sustainability over short-term profit by publicly reporting negative environmental metrics and leveraging CEO vulnerability to drive market adoption, despite facing significant resource constraints. With a long-term vision to evolve beyond oat milk into a global sustainability platform, Oatly advocates for retail and governmental support to accelerate the shift toward plant-based diets by 2050.