Trevor McFedries
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Digital Humans and the Story Behind Lil Miquela
Lil Miquela, Trevor McFedries, Isaac Bratzel
Created by Brud co-founders Trevor McFedries and Isaac Bratzel in 2016, the photorealistic virtual influencer Lil Miquela was developed to leverage social media narratives in a polarized political climate by mimicking a specific 19-year-old Brazilian-American persona. Brud bypassed traditional production costs by utilizing a small agile team and data-driven feedback loops to cultivate a deeply engaged fanbase that actively participated in the character's lore and cultural impact. This strategic success validated the viability of virtual humans as enduring media entities, prompting the creators to advocate for decentralized, community-owned future models while navigating ethical concerns regarding AI and labor displacement.