Twine

Briogeo founder Twine says “internal resiliency” is entrepreneurs’ shared superpower

Twine

Nancy Twine founded the clean beauty brand Briogeo in 2012 after leaving Goldman Sachs, leveraging her mother's chemistry background to secure an early partnership with Sephora before raising over $20 million in private equity. Driven by a strategic focus on the untapped salon professional channel, Twine sold the company to Wella in 2022 following a rigorous acquisition process that capitalized on the brand's established "table stakes" clean formulation standards. Since the exit, Twine has shifted her focus to mentoring founders through her content platform and serving on the board of "Room to Grow" to address financial education and industry diversity gaps.