Val Scholz

Val Scholz: How Revolut Acquired Their First 10M Users: Tips, Tactics & Strategies | E1168

Val Scholz, Harry Stebbings

Revolut achieved exponential growth by targeting unsaturated markets and leveraging a referral program that lowered customer acquisition costs to roughly £9 while bypassing paid marketing entirely. The company scaled from a travel card to a comprehensive financial ecosystem by optimizing product activation rates and rebuilding its infrastructure in-house to support millions of monthly transactions. Under the leadership of Nikolay Storonsky, the firm cultivated a high-performance culture focused on rapid iteration, hiring ambitious talent, and utilizing centralized data to drive strategic decisions that allowed it to outmaneuver established competitors.