William Clay Ford Jr.
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- Milken Institute1h 1m
A Conversation with William Clay Ford Jr.
William Clay Ford Jr., John Casesa, John Kossess
Under the guidance of Executive Chairman Bill Ford and CEO Alan Mulally, Ford Motor Company navigated the 2008–2009 financial crisis by leveraging a unique family governance structure and securing $23 billion in liquidity to survive while competitors collapsed. The company differentiated itself through preemptive restructuring, flexible manufacturing, and a "power of choice" strategy that simultaneously advanced fuel economy and technology investment without halting traditional engine development. Looking forward, Ford continues to pivot toward a connected, shared mobility ecosystem while addressing critical infrastructure gaps and maintaining disciplined cost controls to adapt to evolving global market dynamics.