Wretch 32

Wretch 32: How To Build Unstoppable Self-Belief | E132

Wretch 32, Steven, Stephen Bartlett

On the Diary of a CEO, rapper Wretch 32 details his trajectory from a violent Tottenham upbringing to becoming a UK Top 5 artist with his 2012 hit "Tractor," a journey marked by a strategic shift from door-to-door mixtapes to co-founding Europe's largest CBD chain, Green Machine. The interview highlights his transition from a music career strained by label conflicts over political content to a multi-faceted business role as Creative Director at Def Jam and CBD entrepreneur, all while confronting the financial regrets of ignoring property advice and the personal costs of prioritizing fame over family. Throughout the discussion, Wretch 32 emphasizes a philosophy that values artistic longevity and financial stability over fleeting materialism, offering concrete lessons on overcoming imposter syndrome and maintaining integrity in the fickle music industry.