Yaz El-Baba

How Emergence Capital Bet Early on Zoom, Salesforce, Veeva—& Now Together.ai

Molly O'Shea, Gordon Ritter, Yaz El-Baba

Emergence partners Gordon and Yaz analyze the current venture capital landscape, asserting that the asset class is evolving through capital efficiency and a "right-sized" strategy that prioritizes high-conviction early-stage bets over the mega-fund pressure to deploy excess pandemic-era capital. The discussion highlights the "Viva model" of building iconic businesses with minimal capital by leveraging AI-driven vertical integration, while warning that the IPO market faces volatility in 2025 and that the next wave of AI growth will depend on proprietary data moats rather than general-purpose public models. Despite past regrets regarding missed opportunities like Figma, the firm continues to refine its thesis through a continuous investment process, recently taking calculated risks in voice agent platforms and focusing future allocations on security, trust, and new interaction modalities.