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Aruba Networks Mobile Engagement Lets Venues Tailor the Mobile Experience for Every Customer

SUNNYVALE, Calif.--(BUSINESS WIRE)--Aruba Networks, Inc. (NASDAQ: ARUN) today announced Aruba Mobile Engagement, an interactive and personalized mobile solution based on Wi-Fi and location services powered by Aruba Beacons. Aruba Mobile Engagement enables organizations to deliver customized push notifications and precise onsite navigation to users’ mobile devices based on their opted-in, personalized profile settings and position inside a venue. The new platform enables venues’ marketing and IT departments to partner more effectively resulting in increased customer loyalty, satisfaction and revenue.