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BE YOUR WAY at BURGER KING® Restaurants

MIAMI--(BUSINESS WIRE)--Burger King Worldwide, Inc. (NYSE:BKW) announces today a new brand outlook they’re calling, “BE YOUR WAYSM”. A spin on their famous, 40-year old brand positioning “HAVE IT YOUR WAY®”, “BE YOUR WAYSM” reminds people that no matter who they are, they can order how they want to in BURGER KING® restaurants and that they can and should live how they want anytime. It’s ok to not be perfect. Self-expression is most important and it’s our differences that make us individuals instead of robots.