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Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic investment to