Dex One to Launch New “Local Rhythms” Marketing Campaign
CARY, N.C.--(BUSINESS WIRE)--Dex One Corporation (NYSE: DEXO) announced it is launching a unique new campaign featuring multiple-length music videos. The multi-million dollar campaign, named “Dex Local Rhythms,” includes television, radio, and social media outlets such as Facebook and YouTube.
“Helping local business and consumers connect to each other is what Dex One is about and this unique marketing campaign features a contemporary look and feel we believe hasn’t been used before,” said Dex One Chief Executive Officer Alfred Mockett.
Instead of using a traditional musical score, Local Rhythms layers the sounds of local businesses into a one-of-a-kind soundtrack that connects Dex to everything local, making it unique and memorable.
“Dex One is a business-to-business-to-consumer company and this campaign drives that message home with compelling and memorable creativity. It also demonstrates the breadth of Dex One’s solutions, from both traditional print advertising to cutting edge digital solutions that drive revenue for our small- and medium-size business customers,” Mockett concluded.
Dex One worked with Godfrey Q and Partners of San Francisco to create the campaign.
The new campaign can be viewed from the following links: Dex One Facebook page, YouTube, and DexOne.com.
About Dex One Corporation
Dex One Corporation (NYSE: DEXO) is a leading marketing solutions company that helps local businesses reach, win and keep ready-to-buy customers. The company’s highly-skilled, locally based marketing consultants offer a wide range of marketing products and services that help businesses get found more than 1 billion times each year by actively shopping consumers. Dex One offers local businesses personalized marketing consulting services and exposure across a broad network of local marketing products including its “official” print, online and mobile yellow pages and search solutions, such as www.DexKnows.com, as well as major search engines. For more information visit www.DexOne.com.
Certain statements contained in this press release regarding Dex One Corporation's future operating results or performance or business plans or prospects and any other statements not constituting historical fact are "forward-looking statements" subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. All forward-looking statements reflect only Dex One's current beliefs and assumptions with respect to future business plans, prospects, decisions and results, and are based on information currently available to Dex One. Accordingly, the statements are subject to significant risks, uncertainties and contingencies, which could cause Dex One's actual operating results, performance or business plans or prospects to differ materially from those expressed in, or implied by, these statements.