Eloqua Publishes First Ever Modern Marketing Study

VIENNA, Va.--(BUSINESS WIRE)--Eloqua, the marketing system of record for modern marketers, today announced results from a comprehensive survey of U.S.-based B2B marketers, which was published in a report entitled “Defining the Modern Marketer: From Real to Ideal.” The report,* created in conjunction with BtoB Magazine, Crain Communications offers in-depth insight into how marketing's role has evolved to include both art and science and more specifically, what skills and technologies marketers need to improve ROI.