First Data’s 18th Annual Prepaid Consumer Insights Study Shows Growth Trends in Branded Currency

NEW YORK--(BUSINESS WIRE)--The average consumer is spending $59 more than the original value of their gift card, up $21 from 2017, according to the 2018 Prepaid Consumer Insights Study released by First Data (NYSE: FDC) today. The report shows significant lift is being generated from gift card spend and continues to highlight a year-over-year branded currency growth trend; for the fifth consecutive year, when purchasing with a gift card, consumer overspend has increased.