Hello, Jerry! Viacom Acquires Exclusive Cable Rights to Seinfeld From Sony Pictures Television

NEW YORK--(BUSINESS WIRE)--Viacom (NASDAQ: VIAB, VIA) today announced the acquisition of Seinfeld from Sony Pictures Television, in a deal that features the exclusive cable rights for all 180 episodes of the iconic series. Beginning in October 2021, the full library of Seinfeld episodes will air amongst Viacom’s entertainment brands, including Comedy Central, Paramount Network and TV Land. Additionally, catch-up episodes will be available through Viacom brands via authenticated video on demand, websites and apps. The deal was closed by Barbara Zaneri, EVP, Viacom Global Program Acquisitions, and Flory Bramnick, EVP, US Distribution, for an undisclosed sum and a loaf of marble rye after a spirited Festivus feats of strength competition.