CNBC·
JetBlue's CEO has pushed back on creditor fears and is betting on premium to return to profitability
Summary
- JetBlue executives denied plans to file for bankruptcy or engage restructuring advisors after bondholders hired advisors.
- CEO Joanna Geraghty stated the company has no intention to restructure and emphasized a focus on a turnaround plan.
- JetBlue shares rose 40% in the current month following the denial of bankruptcy rumors.
- The airline will unveil new domestic first-class seats called BlueFirst at John F. Kennedy International Airport.
- BlueFirst seats will launch on flights to Florida and the Caribbean next month, with retrofits continuing through 2027.
- BlueFirst differs from the Mint product and is designed for popular leisure routes rather than long-haul international flights.
- The company aims to achieve an operating profit next year and $1 in adjusted earnings per share by 2028.
- JetBlue reported $2.2 billion in liquidity and an unencumbered asset base of $7 billion as of the third quarter.
- Total debt stood at $8.4 billion as of September 30.
- Geraghty confirmed the company will not implement furloughs, layoffs, or buyouts to reduce costs.
- Deutsche Bank upgraded JetBlue citing conservative growth and a focus on yields.
- A roundtrip ticket in the new BlueFirst seats between Kennedy Airport and Fort Lauderdale-Hollywood International Airport is priced at $847, compared to $446 for standard economy.
- Frontier Airlines also unveiled new first-class seats with extra legroom and in-seat power, removing a row of seating to accommodate them.
JetBlue will give reporters a look at its new first class seats on Wednesday.
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