Muse can now place calls to U.S. businesses — if you pay

Summary

• Meta's consumer AI agent Muse can now place calls to U.S. businesses on behalf of users.
• The call placement feature is currently available only to paid subscribers.
• Muse has over 10 million users as of last month.
• Alexandr Wang, Meta's Chief AI officer, states the feature handles calls users prefer to avoid, such as those to cable companies, the DMV, or restaurants without online reservations.
• The feature previously tested in September is now available to all paying users after being limited to select early adopters.
• Muse subscription plans start at $20 per month for 500 million tokens per week.
• Heavier AI users can opt for a $100 per month plan for 3 billion tokens.
• Competitors Instinct & Google's Gemini also offer AI agents capable of placing business calls.
• Some businesses & receptionists hang up on calls from AI agents upon identifying them as non-human.
• Improved AI voice mimicry makes distinguishing between human customers & AI agents more difficult.
• The feature addresses consumer frustration with complex phone trees & long hold times.
• A new option to create a Muse email address will soon roll out to free users.