Nectar launches an AI agent to automate creator discovery and outreach for brands

Summary

• Nectar, an AI-powered marketing operating system founded by former Meta employees Misbah and Farah Uraizee, launched a new "Creator Agent" to automate influencer marketing tasks.
• The Creator Agent searches over 300 million creator profiles to identify potential partners, including smaller creators gaining traction, and analyzes video content to assess brand fit and safety.
• The system drafts personalized messages in a brand's voice, creates custom landing pages, manages contracts, handles product gifting, and tracks shipping details.
• Nectar's proprietary guardrails ensure communication tone adapts to different platforms, such as distinguishing between X quote posts and TikTok comment sections.
• The agent identifies personal milestones like engagements or new babies to suggest personalized gifts or messages for relationship building.
• Creator Agent is available globally for Instagram and TikTok creators and will be accessible via the Model Context Protocol for use with AI assistants like Claude, ChatGPT, Gemini, and Copilot.
• Nectar raised a $30 million Series A round in May led by Menlo Ventures and its Anthology Fund.
• U.S. spending on creator advertising is projected to reach $44 billion in 2026 according to the Interactive Advertising Bureau.