NIQ and Google Partner to Advance Agentic Commerce

Summary

• NIQ and Google announced a collaboration to advance agentic commerce by combining NIQ's retail intelligence with Google's AI commerce ecosystem.
• NIQ named Google Cloud as its primary AI and cloud services provider and plans to deploy Gemini for business across its global workforce.
• The partnership aims to complement Google's Shopping Graph of over 60 billion product listings with NIQ's Commerce Intelligence.
• NIQ will expand its use of Google Cloud and Gemini for business to accelerate internal operations, drive workflow automation, and improve operational efficiency.
• The collaboration integrates NIQ's Product Intelligence for over 250 million products with Store Intelligence tracking retail locations and sales in 90 countries.
• NIQ is integrating Google's open-source marketing model mix framework, Meridian, into the NIQ Cadence platform for marketing measurement.
• Brands can feed real-world purchase data into Meridian models and run location-based experiments with Meridian GeoX to optimize ad spend.
• The partnership seeks to improve product discovery, local availability, and measurement accuracy for agentic commerce experiences.
• NIQ operates in more than 90 countries, covering approximately 82% of the world's population and over $7.4 trillion in consumer spend.
• Additional details regarding specific initiatives and milestones will be shared as the partnership progresses.