Social Media Perceptions Among Young Adults With Cancer - Online Experiment 2 - NCT07928349

Sponsor: UNC Lineberger Comprehensive Cancer Center Conditions: Cancer, Cancer Survivors Young adults with cancer experience more loneliness than their non-cancer peers or older cancer survivors. Positive psychology interventions have promise to increase social connectedness; however, evidence-based interventions should be tailored for young adults with cancer and designed for social media. The investigators conducted an online experiment with young adults with cancer (ages 22-39) to examine the most promising message types with personal stories to identify a suite of intervention messages that encourage positive, in-person social interactions with strangers and acquaintances (i.e., weak ties). This is a between-person online experiment where connected peer advocate and clinician framing and cancer-specific personal stories were used for intervention messages compared to control messages. Participants were randomized (Qualtrics built-in randomizer) evenly to 1 of 4 message panels: intervention panel 1, intervention panel 2, control panel 1, or control panel 2. The investigators hypothesized that intervention messages (vs. control) would lead to greater perceived message effectiveness and intended message reactions.