Sports enter the family office playbook

Summary

• Around one-third of family offices are invested in sports teams, franchises, or related opportunities.
• 31% of family offices are interested in sports investments but have not yet invested.
• 27% of offices with Gen Z or Millennial principals invest directly in sports teams or franchises.
• 20% of offices led by Gen X principals invest directly in sports teams or franchises.
• 16% of offices led by Baby Boomers or older principals invest directly in sports teams or franchises.
• 79% of offices with a potential next-generation successor believe alternatives will represent a larger portion of their portfolio.
• The 2026 Bank of America Family Office Study surveyed 355 family office decision makers in the U.S.
• Surveyed offices range from $25M to more than $5B in assets under management.
• The majority of surveyed offices have more than $500M in assets under management.
• The average office tenure for surveyed entities is 11-20 years.
• The survey was fielded in January – February 2026.
• The survey was conducted online for Bank of America Private Bank.
• The survey was executed by Escalent.