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The Subservient Chicken Returns

MIAMI--(BUSINESS WIRE)--It’s the 10 year anniversary of the Subservient Chicken, and BURGER KING® is proud to say that he’s back. Burger King Worldwide, Inc. (NYSE:BKW) announced today that the Subservient Chicken will be making a triumphant return in an epic tour de force digital short film, marking the launch of the new Chicken BIG KING™ Sandwich. An internet sensation and technological breakthrough for its time in 2004, the chicken followed user commands in real time and was an internet phenomenon that reached hundreds of millions of online views. Ten years since his debut, the chicken who was previously subservient is back and turning the tables, encouraging fans to be their own way.