WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel

SAN DIEGO--(BUSINESS WIRE)--Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, and BVAccel, a new breed of end-to-end commerce consultancy that exists to drive meaningful results for digital brands, partnered with WD-40 Brand, creator of the iconic blue and yellow can, to successfully execute their first connected TV (CTV) advertising campaign of achieving greater brand awareness among millennial professionals, their target audience. The campaign resulted in over 1,020,000 total CTV impressions with an average video completion rate of 93.45%.