X launches its own clipping feature to spur influencer engagement

Summary

• X released a new clipping tool designed to attract social media talent by allowing users to edit videos & post them directly to the platform.
• The tool includes a "Clip from" label that links back to the original video source.
• Both creators & clippers can earn from views on clips through the Original Content Rewards program, which pays out based on audience engagement levels for eligible users.
• X previously introduced long-form videos in 2022 & removed traditional character limits to support long-form blog posts for premium subscribers.
• In March, X added exclusive threads that allow creators to place parts of a thread behind a paywall for subscribers only.
• In July, X launched a live-streaming studio & allocated $1 million for creators who go live.