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Fireside Chat, Interview

Doing these things might feel good, but they won’t derisk your startup.

  • Founders participating in mentorship and accelerator programs without building products or acquiring customers may remain trapped in that cycle for years.
  • There is a common belief that forming advisory boards or engaging in mentorship will de-risk a startup.
  • Founders often assume that smart advisors on an advisory board validate the merit of their business idea.
  • Founders frequently expect that receiving advice through mentorship will de-risk their venture.
  • Talking to customers is identified as the most effective strategy for de-risking a startup.
  • Building and launching a product is identified as the second most effective strategy for de-risking a startup.
  • Pursuing activities beyond customer conversations and product development may constitute a suboptimal de-risking strategy.