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Interview

Experiments in Art and Technology with Artforum Editor Michelle Kuo

Experiments in Art and Technology (EAT) Origins and Structure

  • Founded in 1966 by artist Robert Rauschenberg and Bell Labs research scientist Billy Kluver.
  • Originated from a specific collaboration where Kluver created a battery-powered neon letter "R" for Jasper Johns' painting to eliminate visible cords.
  • Expanded from individual projects into a scalable network to connect artists with engineers specializing in fields like pneumatic technology.
  • By 1970, membership peaked at nearly 5,000 individuals, accessible via a simple sign-up form.
  • Recruitment strategies included outreach to IEEE trade fairs, university visits, and word-of-mouth networking across art and engineering circles.
  • The organization operated without a formal hierarchy, relying on ad hoc meetings often held in private homes or schools.

Key Collaborations and The Armory Show (1966)

  • Undertook one of their largest endeavors involving over 40 artists and engineers for a performance series at the Armory in New York.
  • Booked the venue nine months in advance to utilize its cavernous space and echo times of up to five seconds.
  • Opening night drew prominent figures including Senator Jacob Javits and the New York avant-garde, who faced initial technical delays.
  • Rauschenberg's piece featured a tennis match between Frank Stella and Mimi Kanarek, where each ball strike triggered amplified sound and sequentially extinguished bank lights.
  • The performance utilized classified infrared military technology (sourced from a Japanese supplier) to project ghostly spectral images of performers onto large screens once the lights went out.
  • The event featured 20 nights of performance and attracted nearly 10,000 visitors despite initial technical failures like broken microphones.
  • The Swedish performance festival rejected an EAT proposal, reportedly objecting to the high degree of agency given to engineers over artists.

Automation and the "Automation" House

  • Collaborated with the American Foundation on Automation and Employment, led by labor lawyer Theodore Keel, to address fears of job displacement by robotics.
  • Renamed "Automation," the New York townhouse project served as a testing ground, headquarters, and workshop space for art and technology.
  • Renovated the space by two architects with closed-circuit television, video monitors, and workstations for converting experimental film to video.
  • Produced the first cable broadcast of artist television programming in 1970–1971, airing on two local access channels in New York.
  • The project aimed to mediate labor fears by demonstrating how technology could change rather than eliminate labor roles.
  • The space eventually transitioned into a gallery, though many of its experimental infrastructure and concepts were not sustained long-term.

The Pepsi Pavilion and Global Ambitions

  • Executed the Pepsi Pavilion at the 1970 Osaka World's Fair, a massive global collaboration involving Japanese, European, and American artists and engineers.
  • Constructed an 180-degree hemispherical mirror dome made of inflated Mylar, utilizing technology similar to early telecommunication satellites.
  • Inside the dome, visitors experienced 3D near-holographic inverted reflections, sound effects, and projections simulating "real and virtual images."
  • The project faced legal disputes and budget overruns, culminating in EAT being effectively kicked out of the pavilion by Pepsi representatives.
  • Pepsi replaced the experimental soundscapes by John Cage and David Tudor with the song "It's a Small World" following the public opening.
  • The experience was described as traumatic for the EAT team but demonstrated the group's ability to construct global technical teams.

Reception, Controversy, and Legacy

  • Faced significant criticism from the counterculture and anti-Vietnam War movements for perceived complicity with the military-industrial complex.
  • Received reviews in Art Forum accusing the group of aligning with military interests due to the use of classified or military-grade technology.
  • Operated during a period of intense futurist optimism contrasted with dystopian fears regarding automation and human perception.
  • Many artifacts were lost or fell into disrepair because they did not conform to traditional art genres like sculpture or painting.
  • Robert Rauschenberg's 1965 sculpture, featuring embedded transistor radios, required constant retrofitting and updating by the Centre Pompidou to remain functional as AM/FM standards and radio technology evolved.
  • The group influenced subsequent corporate art-tech programs, such as the LACMA "Art and Technology" program, which paired artists with entities like Lockheed Martin and JPL.
  • Unlike corporate programs, EAT aimed to explode beyond the museum, creating portable equipment and site-specific works rather than static objects.

Modern Parallels and Future Outlook

  • Contemporary art and technology intersection is characterized by the ubiquity of consumer tech, leading some artists to intentionally slow down perception or explore non-digital mediums.
  • Artists like Trevor Paglen and Haroun Farraki are cited for investigating "post-vision" technologies and automated systems that operate without human intervention.
  • Discussion suggests blockchain is not yet widely used for tracking authenticity in digital art, though some artists aim to subvert the concept of the "original" entirely.
  • The conundrum of machine-generated art persists, with critics noting that human agency remains necessary to trigger processes even within algorithmic systems.
  • Future predictions emphasize the need to create public institutions for technological knowledge and experience, mirroring the civic role of museums.
  • Recommended reading includes Fred Turner's From Counterculture to Cyberculture regarding the shift from counter-ideals to Silicon Valley capitalism, and Maria Goff's The Artist as Producer on Russian productivist art.
  • Historical criticism by Clement Greenberg is highlighted as essential reading for understanding the stakes and battles that defined the modern art establishment.