Interview
Experiments in Art and Technology with Artforum Editor Michelle Kuo
Experiments in Art and Technology (EAT) Origins and Structure
- Founded in 1966 by artist Robert Rauschenberg and Bell Labs research scientist Billy Kluver.
- Originated from a specific collaboration where Kluver created a battery-powered neon letter "R" for Jasper Johns' painting to eliminate visible cords.
- Expanded from individual projects into a scalable network to connect artists with engineers specializing in fields like pneumatic technology.
- By 1970, membership peaked at nearly 5,000 individuals, accessible via a simple sign-up form.
- Recruitment strategies included outreach to IEEE trade fairs, university visits, and word-of-mouth networking across art and engineering circles.
- The organization operated without a formal hierarchy, relying on ad hoc meetings often held in private homes or schools.
Key Collaborations and The Armory Show (1966)
- Undertook one of their largest endeavors involving over 40 artists and engineers for a performance series at the Armory in New York.
- Booked the venue nine months in advance to utilize its cavernous space and echo times of up to five seconds.
- Opening night drew prominent figures including Senator Jacob Javits and the New York avant-garde, who faced initial technical delays.
- Rauschenberg's piece featured a tennis match between Frank Stella and Mimi Kanarek, where each ball strike triggered amplified sound and sequentially extinguished bank lights.
- The performance utilized classified infrared military technology (sourced from a Japanese supplier) to project ghostly spectral images of performers onto large screens once the lights went out.
- The event featured 20 nights of performance and attracted nearly 10,000 visitors despite initial technical failures like broken microphones.
- The Swedish performance festival rejected an EAT proposal, reportedly objecting to the high degree of agency given to engineers over artists.
Automation and the "Automation" House
- Collaborated with the American Foundation on Automation and Employment, led by labor lawyer Theodore Keel, to address fears of job displacement by robotics.
- Renamed "Automation," the New York townhouse project served as a testing ground, headquarters, and workshop space for art and technology.
- Renovated the space by two architects with closed-circuit television, video monitors, and workstations for converting experimental film to video.
- Produced the first cable broadcast of artist television programming in 1970–1971, airing on two local access channels in New York.
- The project aimed to mediate labor fears by demonstrating how technology could change rather than eliminate labor roles.
- The space eventually transitioned into a gallery, though many of its experimental infrastructure and concepts were not sustained long-term.
The Pepsi Pavilion and Global Ambitions
- Executed the Pepsi Pavilion at the 1970 Osaka World's Fair, a massive global collaboration involving Japanese, European, and American artists and engineers.
- Constructed an 180-degree hemispherical mirror dome made of inflated Mylar, utilizing technology similar to early telecommunication satellites.
- Inside the dome, visitors experienced 3D near-holographic inverted reflections, sound effects, and projections simulating "real and virtual images."
- The project faced legal disputes and budget overruns, culminating in EAT being effectively kicked out of the pavilion by Pepsi representatives.
- Pepsi replaced the experimental soundscapes by John Cage and David Tudor with the song "It's a Small World" following the public opening.
- The experience was described as traumatic for the EAT team but demonstrated the group's ability to construct global technical teams.
Reception, Controversy, and Legacy
- Faced significant criticism from the counterculture and anti-Vietnam War movements for perceived complicity with the military-industrial complex.
- Received reviews in Art Forum accusing the group of aligning with military interests due to the use of classified or military-grade technology.
- Operated during a period of intense futurist optimism contrasted with dystopian fears regarding automation and human perception.
- Many artifacts were lost or fell into disrepair because they did not conform to traditional art genres like sculpture or painting.
- Robert Rauschenberg's 1965 sculpture, featuring embedded transistor radios, required constant retrofitting and updating by the Centre Pompidou to remain functional as AM/FM standards and radio technology evolved.
- The group influenced subsequent corporate art-tech programs, such as the LACMA "Art and Technology" program, which paired artists with entities like Lockheed Martin and JPL.
- Unlike corporate programs, EAT aimed to explode beyond the museum, creating portable equipment and site-specific works rather than static objects.
Modern Parallels and Future Outlook
- Contemporary art and technology intersection is characterized by the ubiquity of consumer tech, leading some artists to intentionally slow down perception or explore non-digital mediums.
- Artists like Trevor Paglen and Haroun Farraki are cited for investigating "post-vision" technologies and automated systems that operate without human intervention.
- Discussion suggests blockchain is not yet widely used for tracking authenticity in digital art, though some artists aim to subvert the concept of the "original" entirely.
- The conundrum of machine-generated art persists, with critics noting that human agency remains necessary to trigger processes even within algorithmic systems.
- Future predictions emphasize the need to create public institutions for technological knowledge and experience, mirroring the civic role of museums.
- Recommended reading includes Fred Turner's From Counterculture to Cyberculture regarding the shift from counter-ideals to Silicon Valley capitalism, and Maria Goff's The Artist as Producer on Russian productivist art.
- Historical criticism by Clement Greenberg is highlighted as essential reading for understanding the stakes and battles that defined the modern art establishment.