Interview, Fireside Chat
From “The Way Forward" Conference: Kevin Johnson, President and CEO, Starbucks Coffee Company
- Store reopening decisions totaling hundreds daily are expected across 80 global markets over the next few weeks, with operations in certain locations initially featuring limited seating to balance safety and community connection.
- The company plans to adapt its China-based reopening playbook to local conditions and optimize for customer demands for safe, familiar, and convenient experiences through digital mobile app assets.
- Operational posture will remain cautious until a vaccine and treatments for the virus become available, with long-term expectations of a customer balance between in-cafe and on-the-go experiences as safety protocols evolve.
- Despite the crisis, the company anticipates that the fundamental human desire for connection and community will persist indefinitely, guiding the creation of environments that foster these interactions.