Other
How will businesses use the metaverse?
- Immersive technologies are projected to expand into firefighting, filmmaking, manufacturing, and medicine, with real-time computer-generated worlds serving as the metaverse foundation and potentially operating as a decentralized internet or parallel 3D simulacra of Earth.
- Multi-trillion dollar economic opportunities are anticipated to emerge globally, with over $120 billion invested in the first five months of 2022 by private equity, venture capitalists, and corporations, while Facebook (Meta) continues profiting from $10 billion in 2021 expenditures and Microsoft strengthens its position via a $69 billion Activision Blizzard acquisition.
- Persistent improvements in visual fidelity, engagement, cultural impact, and economic value are expected to continue from the 1970s gaming era, with tens of millions of interconnected virtual worlds slated for seamless integration with personal identity, communication, payment systems, and virtual purchases.
- Film and television production will likely see increased efficiency through virtual production streamlining post-production for thousands of shots, while graphics software opens new creative frontiers and AR devices enable medical care with spinal surgery instruments maintaining approximately 98% accuracy.
- Digital twin technology is expected to function as an "operating system for the metaverse" for buildings, factories, products, and scenarios, evolving from single environments to large-scale, daisy-chained systems that simulate space itself, including NVIDIA's Earth 2 for weather and climate prediction decades in advance.
- Future factory operations will leverage digital twin simulations to achieve greater efficiency, safety, and productivity, while firefighting can utilize digital twins to predict fire front behavior for quicker suppression decisions, and small entrepreneurs will access financial opportunities regardless of geographic location.
- Major global brands are expected to continue focusing on the platform due to its popularity with Generation Z and Alpha, with virtual platforms like Roblox serving as torchbearers for ultra-immersive experiences that digitally mirror the real world.
- New standards and hierarchies, potentially anchored by Universal Scene Description (USD) as the universal 3D protocol, are required for secure and consistent communication between virtual worlds, paralleling the ongoing development of the metaverse's equivalent of the HTML protocol.
- NVIDIA's chips are expected to continue powering hardware and software for increasingly sophisticated simulations, though realizing the metaverse's full potential requires computing power improvements of nearly a thousand-fold.
- The widespread adoption of the metaverse is predicted to render the limitation of the real world to physical presence increasingly bizarre, unlocking currently unpredictable markets through new behaviors while transforming nearly every country, industry, and person's life.