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It’s all about your users.
- Founders often fail to allocate sufficient attention to actual users, preferring to construct internal "visions" without external validation.
- The founder's process is frequently characterized by solitary strategic planning (e.g., "in a cafe") rather than engaging with the market.
- Direct user contact is actively avoided because it is perceived as a difficult sales process involving rejection.
- The recommended alternative strategy is to identify an existing, monetizable problem for a specific user and execute a fix for that problem first.
- The optimal scenario involves the founder personally experiencing the problem they aim to solve.
- Product launch velocity is often reduced by the founder's fear of embarrassment regarding unfinished work.
- This fear leads to a tendency to shrink from real-world feedback to avoid potential negative user reactions.