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Conference Presentation, Keynote

Joel Spolsky at Startup School 2012

  • Approximately two startups among the audience are expected to reach $100 million in revenue and secure VC funding within two years, though not enough VC capital in California exists to fund all room startups, leading to potential failed funding attempts for some founders.
  • Fog Creek Software plans to sustain growth without external capital until reaching specific monthly revenue milestones: $15,000 for a co-founder salary, $25,000 for the speaker's salary, and $35,000 to hire a third employee, relying on a consulting market predicted to collapse completely.
  • Fog Creek aims to expand to 45 employees while maintaining a cash-positive status, with year-end profit shares distributed to staff based on seniority, and continues to operate independently despite the inability to manage multiple companies simultaneously due to IP conflicts.
  • Stack Overflow forecasts continuous weekly growth in daily visitors, with a specific projection of 25 million global unique monthly users, while the broader Stack Exchange domain targets 350% year-over-year growth.
  • Organic growth companies are predicted to become $10 million businesses if founded by attentive and capable individuals, a trajectory expected to take 5 to 10 years, whereas the probability of a "get-big-fast" startup achieving a $10 billion valuation is deemed vanishingly small due to the implied impossibility of operating on $1 million in costs with $10 trillion in annual revenue.
  • Trello projects growth from zero to approximately 800,000 users in its first year, requiring a development team of 10 to support every mobile platform and potentially necessitating a dedicated data center in Oregon.
  • The company anticipates raising VC funding for Trello only when a data center becomes necessary, aiming to secure capital on favorable terms with an established team while retaining board control and avoiding significant dilution, even though the specific monetization strategy remains undefined.
  • Future success for organic growth is contingent on founders avoiding the land grab strategy that caused the failure of Juno Online Services, with a specific emphasis on sustainable scaling rather than rapid, funded expansion.