Conference Presentation, Panel, Fireside Chat
Look, Ma, No Hands! The Future of Cars
Milken InstituteJohn Cassessa, Chris Gerdes, Raj Nair, Chris Urmson, Kevin Vincent, Eric Schmidt, Eric Schwartzmann, Eric Schuartzmond, Carl Harris, Joe Greener
Panelists and Context
- The discussion was led by John Cassessa (Guggenheim Partners) featuring Chris Gerdes (Stanford), Raj Nair (Ford), Chris Urmson (Google), and Kevin Vincent (NHTSA).
- The consensus is that the automotive industry has reached a significant technological inflection point regarding autonomous vehicles (AVs).
Current Technological Capabilities
- Ford: Production vehicles like the Fusion already feature fully electric steering, electronic brakes, and sensors (ultrasonic, radar, cameras) enabling features like adaptive cruise control and collision mitigation.
- Google: Has completed approximately 700,000 miles of public road testing, supported by millions of miles in offline simulation.
- Stanford: Research focuses on integrating human-level race driving capabilities and addressing ethical programming dilemmas via interdisciplinary collaboration with philosophers.
Regulatory and Government Actions
- NHTSA Mandate: The agency is moving forward with regulations to mandate Vehicle-to-Vehicle (V2V) communication across the U.S. fleet, utilizing the dedicated 5.9 GHz spectrum.
- Safety Mission: NHTSA aims to mandate incremental safety technologies (e.g., forward collision avoidance, electronic stability control) as they prove effective, citing that 90% of accidents are caused by human error.
- Infrastructure Investment: While the federal government lacks a large budget for infrastructure, V2V security certificates and V2I (Vehicle-to-Infrastructure) systems will likely require private sector investment and public-private partnerships.
Impact on Safety, Congestion, and Efficiency
- Accident Reduction: V2V communication can resolve "line-of-sight" issues (e.g., blind intersections), potentially preventing accidents that sensor-only systems miss.
- Fuel Economy: "Platooning" (vehicles traveling in close proximity communicating via V2V) can reduce fuel consumption by up to 10% for following trucks and 50% for leading trucks through aerodynamic drafting.
- Congestion: Automated platooning and V2I traffic light synchronization aim to reduce the "accordion effect" of stop-and-go traffic, potentially increasing average highway speeds.
Consumer Sentiment and Market Adoption
- Trust Levels: Global surveys indicate 57% of respondents would trust a driverless car; U.S. figures are approximately 60%.
- Regional Variance: Interest is high in Brazil but surprisingly low in Japan, suggesting cultural factors heavily influence adoption rates.
- Primary Drivers: Consumers prioritize convenience (freeing time from monotonous driving) over intangible safety benefits in initial adoption phases.
- Business Models: The panel anticipates a shift toward shared mobility services alongside personal ownership, potentially reducing the total number of vehicles needed on the road.
Future Outlook and Timelines
- Google Timeline: Aiming to deploy safe, operational AVs within a 5-to-6-year horizon (circa 2017–2018 relative to the speech date).
- Ford Timeline: Foreseeing a 20-to-25-year timeframe for widespread availability of consumer-purchasable fully autonomous vehicles.
- Human Factors: Significant research is ongoing regarding the "driver in the loop," ensuring humans can safely transition between automated and manual modes and managing the learning curve for new generations.
Societal and Infrastructure Shifts
- Urban Planning: Widespread AV adoption may reduce the need for parking lots, allowing urban land to be repurposed for mixed-use or green spaces.
- Commuting: Automation is projected to transform commuting time into productive or leisure time, potentially altering residential location choices.
- Intermodality: The future likely involves a hybrid ecosystem where personal AVs integrate with mass transit (rail/bus) to solve "last-mile" connectivity problems.
- Commercial Real Estate: Malls and downtowns may see increased vitality if parking congestion is eliminated, though the long-term viability of current infrastructure remains a topic of debate.
Ethical and Legal Challenges
- Programming Ethics: Engineers are working to translate philosophical ethical frameworks (deontological vs. consequentialist) into programmable logic for emergency decision-making.
- Liability: The panel acknowledged the evolving legal landscape regarding product liability and the societal tolerance for machine errors compared to human errors.
- Transition Risks: Concerns exist regarding a generation of drivers who may lack traditional driving experience due to reliance on partial automation systems.