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Conference Presentation

Paul Graham: What does it mean to do things that don't scale?

  • Core Definition: "Doing things that don't scale" refers to executing tasks in a "handmade, artisanal, painstaking" manner that founders recognize would be impossible to sustain as a company grows.
  • Strategic Rationale: Founders are advised to perform these manual early operations because skipping them prevents a company from ever reaching significant scale.
  • Risk Assessment: The approach is justified by a low-risk profile ("nothing to lose") paired with high information gain, as manual execution provides critical learning about customer needs.
  • Y Combinator (YC) Methodology: This manual, early-customer-focused approach is a central teaching at Y Combinator.
    • Paul Graham (Y Combinator co-founder, retired) noted that many standard YC lessons were derived from his own personal experiences and realizations rather than pre-existing theory.
  • Customer Acquisition Priority: Manual effort is deemed essential for acquiring early customers, serving as the foundation for future growth.