newsfilter.io
Lecture, Tutorial

Probably not.

Y Combinator
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  • Temporary metric increases are expected following user acquisition spending for free apps, with values likely returning to baseline in almost every instance.
  • Successful app founders are predicted to have identified non-obvious methods for cost-efficiently reaching large audiences.
  • Unfocused paid acquisition is anticipated to function as delaying underlying issues rather than generating sustainable growth.
  • Budgets for paid acquisition experiments are planned to be limited, with specific learning goals required to be defined beforehand.
  • Paid acquisition activities are intended to be framed as structured experiments to acquire specific insights rather than as direct user purchases.