Conference Presentation, Fireside Chat, Panel, Webinar
Small Business Social Series: Women in Business: Rising Revenues, Optimism, and Power – How to Ta...
- Small business owners are expected to leverage momentum from rising revenues and optimism, with research indicating 70% anticipate revenue growth and over 50% plan to hire full-time employees within the current year.
- Women business owners are projected to shift focus from tactical operations to strategic big-picture thinking regarding growth, investment, and corporate culture to mature their businesses at a steady, profitable rate through technology and data.
- Confidence among women is expected to increase due to active entry into new industries and improved access to capital, with success in early-stage funding anticipated across Kickstarter campaigns and the angel investment market.
- A "five-minute mentoring" model is predicted to replace singular long-term relationships, encouraging women to seek advice from a trusted group of varied sources rather than waiting for a single "mythical" mentor.
- Strategic guidance includes approaching potential mentors with specific, formulated questions and prepared pros and cons rather than open-ended inquiries, while organizations like the Mentor Cloud and NABO are planned or recommended to facilitate connections and avoid isolation.
- Women are expected to build their brands as non-negotiable assets defined by external perception, move toward accepting dynamic work-life balance where multiple responsibilities spin without crashing, and are encouraged to triple revenue or client goals to accelerate business expansion.
- Specific plans include the near-term rollout of the Mentor Cloud service to allow members to share best practices and build relationships, alongside advice to identify weak points and engage experts via banking or mentoring to bolster confidence.
- Predictions indicate that women are more resilient and innovative in attracting new business and employees, with the expectation that supportive, collaborative networks and benchmarks for success will drive continued growth and higher salary negotiations.