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The best way to price any product

  • The strategy of widening the gap between price and cost is expected to increase efforts to push products to customers.
  • Widening the gap between price and value is predicted to facilitate higher customer adoption and usage rates.
  • Cost-plus pricing is identified as a method for determining price by starting with production costs.
  • Value-based pricing is identified as a method for determining price by assessing the value of the company, product, or service.