Conference Presentation, Panel
The International Business of Sports
- Sacramento Kings anticipate constructing a 100% solar-powered indoor-outdoor arena by 2017, utilizing facial recognition for entry and mobile devices for climate control, while viewing the facility as a global communal space.
- Vivek Ranadive projects basketball and e-games as the future of sports, predicting the NBA 2K league will become a significant revenue driver with ESPN coverage and viewership exceeding ice hockey and American football.
- The NBA expects to announce its first preseason game in India in the near future and anticipates launching a "monsoon madness" league during the off-season, while Ranadive predicts sports team value will derive from time-shifted content in a growing market.
- Todd Boley expects the Dodgers to transition revenue models toward a Netflix-like subscriber structure, aiming to offset anticipated media rights value stagnation by focusing on loyalty strategies and demographic data.
- MLB plans to double the number of international series starting next year and aims for returns over a 20-to-30-year horizon by synchronizing player development with international business investments.
- AEG anticipates exporting the LA Live model to emerging cities, specifically targeting an arena-anchored district in East Berlin later this year and scaling similar urban entertainment models in Europe and Asia.
- Dan Beckerman expects smart leagues to adopt eSports strategies to capture the millennial audience and predicts new distribution partners will emerge as sports content rights become fluid.
- Western artists are expected to expand into Asian markets, with plans to facilitate 25-city tours across Australia, New Zealand, and Asia by making these markets economically viable.
- Todd Boley anticipates that the resolution of a New Jersey Supreme Court case will soon allow for the integration of sports betting into the baseball environment to utilize downtime between pitches.
- Chris Park predicts international baseball development efforts, including a celebrity home run derby in London, will yield entirely new results by merging culture with technology like VR and Twitter streaming.
- The Kings expect to expand their subscriber base using "psychological router" software that utilizes deep machine learning to deliver timely information and offers to fans.
- Todd Boley predicts building youth athletic facilities and "dream fields" will serve as a revenue and media opportunity, estimating that exposure to a stadium by age six increases long-term fan loyalty likelihood by 50%.
- Chris Park expects demand for hybrid activities like Topgolf to drive real estate repurposing, anticipating mall owners will offer long-term leases to activate underutilized spaces.
- Vivek Ranadive expects to implement the Kings Academy to educate players on technology and investing, while anticipating that e-gaming engagement methods can assist children with learning challenges such as autism.
- The Dodgers expect player development discussions to continue, specifically regarding Cory Seager's recovery from Tommy John surgery, while awaiting performance improvements after a two-year decline.
- Dan Beckerman predicts that physical communal experiences remain irreplaceable compared to television viewing and that technology will not overtake live events.
- Chris Park anticipates new opportunities in media business development beyond traditional television networks through platforms like Facebook Watch and streaming in China to connect brands with international communities.
- Todd Boley expects the Dodgers' accelerator, with 12 to 15 investments, to increase fan engagement by allowing customers to choose specific goods, operating on the prediction that freedom leads to higher investment.
- Vivek Ranadive predicts the continuation of an "NBA 3.0" vision driven by technology, globalization, and the use of sport as a platform for good.