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The true cost of fast fashion
- Global clothing sales are projected to more than triple by 2050 driven by rising middle-class populations in emerging markets seeking affordable fashion.
- Processed discarded clothing from the Nottingham facility is expected to be predominantly exported to Africa and Dubai, with secondary shipments to Europe and domestic sales to a few UK suppliers.
- Patagonia plans to expand its repair philosophy from Amsterdam to additional locations, utilizing a strategy that established the largest single repair facility in North America and deployed mobile mending services across Europe and the United States.
- Patagonia anticipates that other brands may adopt similar environmental practices to mitigate the ecological footprint associated with fast fashion.
- There is a stated intention to engage leaders of major fast fashion companies to demonstrate the comprehensive impacts of their supply chains, contingent upon access to such meetings.