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a16z47 min

Why AI Characters & Virtual Influencers Are the Next Frontier in Video ft Hedra’s Michael Lingelbach

Michael Lingelbach, Justine Moore, Matt Bornstein

Fireside Chat, Interview

Hedra distinguishes itself in the AI video sector by prioritizing character-centric primitives over generic frames, enabling enterprises and creators to productionize viral signals into autonomous, bi-directional workflows. Founder Michael leads the company's rapid growth in automated newscasting and educational tutoring by leveraging a modular architecture that integrates best-in-class partners for granular control over performance and timing. This approach facilitates medium-scale personalization and interactive storytelling while navigating the industry's shift from text-to-video prompting toward true co-creation with programmable digital personas.