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Clear all filters- Bank of America24 min
From sports to pop culture: Prediction markets $1 trillion bet
By early July 2026, prediction market volume surged to $13 billion weekly as incumbents like DraftKings and FanDuel launched vertical exchanges while Kalshi captured 4 million new users during the FIFA World Cup. The sector now approaches parity with traditional U.S. sports betting handle, driven by institutional adoption of earnings hedges, retail crypto trading, and a strategic expansion into non-traditional demographics through pop culture markets. Despite these gains, the industry faces significant regulatory uncertainty with active lawsuits in multiple states and a anticipated U.S. Supreme Court ruling on sports event contracts expected by 2027.
- Bank of America6 min
Must Read Research: Shifting Econ Outlook; Concentration Bubble Risk; Semis; Prediction Mkts
The BofA Global Economics team projects a hawkish pivot with three rate hikes in 2026 driven by resilient inflation and labor growth, while equity markets show early signs of rotation away from concentrated AI valuations toward cyclical sectors. Concurrently, the semiconductor industry is securing long-term contracts to underwrite a projected $2.7 trillion market by 2030, even as DraftKings absorbs hundreds of millions in losses to compete for dominance in the rapidly expanding prediction market. These divergent trends highlight a complex economic environment where central bank policy shifts, sector-specific rotation, and intense corporate competition redefine growth strategies across global assets.