Bozoma Saint John

Talks at GS – Bozoma Saint John: Driving Change at Uber & Beyond

Bozoma Saint John

In June 2017, Bozema St. John joined Uber as its inaugural Chief Brand Officer to lead a critical cultural pivot that addressed severe reputational damage and sexual harassment allegations under the company's previous leadership. Tasked with rebuilding trust and fostering inclusivity during the transition to CEO Dara Khosrowshahi, St. John implemented a strategy integrating pop culture and authentic human narratives to transform the brand from a utility into a source of pride for drivers, employees, and diverse communities. Her approach emphasizes systemic change and genuine allyship, aiming to redefine Silicon Valley's image by centering underrepresented voices while rejecting performative gestures in favor of substantive organizational transformation.