Eugene Lee

From China to the World: Building Global Brands| Asia Summit 2026

Ying Staton, David Huang, Eugene Lee, Dee Poon, Ye Zhang

Chinese manufacturers and brands are rapidly evolving from low-cost producers to global leaders in innovation, leveraging hyper-fast supply chains, returning overseas talent, and intense domestic competition to drive products like EVs and cosmetics across international borders. Key executives from companies such as BYD, Tessellation, and Chaji demonstrate how integrating advanced e-commerce feedback loops with cultural narratives is allowing these firms to challenge decades of Western dominance. This shift marks a transition from "Made in China" as a label of imitation to a powerhouse of design and engineering that is reshaping global market dynamics and consumer expectations.