Jo Natauri

Sarah Kauss: Starting Up and Going Global

Sarah Kauss, Jo Natauri, John F.W. Rogers, Kevin McCarthy, Tyler Perry, Danny Meyer, Wilbur L. Ross, Sara Blakely, Michael Bloomberg, Gina Raimondo, Rick Snyder, Marco Rubio, Lloyd Blankfein, Richard Branson, Warren Buffett

After gaining experience as a CPA during the dot-com era, Sarah Kaus founded Swell to combine fashion-forward hydration with a mission to reduce plastic waste. Under her leadership, the company expanded from a single boutique concept into a global brand stocked in 2,200 U.S. stores and major partners like Starbucks and Target. Kaus now guides a 100-person team with a philosophy that prioritizes financial self-sufficiency, rigorous quality control, and a culture that blends aggressive scaling with core environmental values.